Neuro Marketing
"Creations are manufactured in the factory but brand is constructed in the mind"
Even though we live in a modern society, it's fascinating to think about how our decisions can still be influenced by our ancient instinct subconscious memory.
Yes, here companies use the application of Neuro Science where they analyse the 'Human Brain' by Eye Tracking device, Bio Metric wristbands, EEJ, Colour analysis etc...
This is how many companies decided Packaging, Advertisement's, Marketing campaign's etc... We are surrounded by neuromarketing in whatever we see from the company logo uptill packaging that is made.
When you enter a luxury brand store we get a rich deep cent of polished leather which activates a associated ideas in our mind which brings a relaxing luxury feel to the customer
This method is called Priming.
Can you believe that a music can change customer's buying pattern, In a research it is said that in a wine store when German Music is played in the background the sales of German wine over French wine was 3:1, When the wine store played French background music the sales of French wine was 3:1 over German wine
This is the how subconscious mind takes control over the human buying behaviour such a subtle background music brings a great change in the buying behaviour.
Here is an other similar example whereas a well know brand GOOGLE made a research with the colour of the search result links, If colour could bring a change in the clicking behaviour of the user and they tried using upto 50 shades of blue if that could get a change in the clicking result.
The result was great where google increased its annual revenue by 200 million dollars by finding out the proper blue shade.
A GREAT REVOLUTION THAT WAS MADE IN JAPAN
Here I am going to speak about a really interesting case study where we can really feel the power of Neuromarketing
Nestle wanted to promote their flagship product in Japan coffee Japan has traditionally been a tea-loving nation hence nestle coffee sales was not as expected.
At 1975 Nestle took help form a famous French Psychologist Gilbert Clotaire Rapaille he analyzed the market and concluded saying that people in Japan has no Emotional Bond with Coffee and came up with a long term Neuromarketing strategy by selling coffee-flavoured chocolates to children and to create a bond with the coffee flavour but the chocolate was even preferred by youngsters and after a decade Nestle re-entered the Japan marketing and is successful
In 2020, Japan was the 7th largest coffee importing nation in the world with a $1.18Bn value, close to 500,000 Tonne, importing ~3.8% of total coffee imports.
This is the History of Coffee in Japan this was made successful by a psychologist Clotaire Rapaille by implementing successful neuromarketing strategy
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