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Showing posts from July, 2023

Metaverse

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"The Digital Transformation of Gaming and Conferences with XR" Metaverse is not just about NFT's or VR & XR glasses but it's actually a virtual space in which we can interact with others in a very significant & effective manner.  To shoot a film it will require a lot of time, money, effort and manpower to construct a shooting set but now Disney has come up with stage craft technology the set can be designed virtually in simple words there will be a LED wall around which is a beginning how film making industries will use metaverse in future. Reason why Facebook changed its name to Meta Mark Zuckerberg planned to refocus his Silicon Valley company on what he saw as the digital frontier which is the unification of disparate digital world into something called the Metaverse  Where Mr Mark Zuckerberg said as facebook has commited to build a composite universe melding online, Virtual and Augmented world that people can seamlessly traverse. I believe that in one or t...

Neuro Marketing

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"Creations are manufactured in the factory but brand is constructed in the mind" Even though we live in a modern society, it's fascinating to think about how our decisions can still be influenced by our ancient instinct subconscious memory.  Yes, here companies use the application of Neuro Science where they analyse the 'Human Brain' by Eye Tracking device, Bio Metric wristbands, EEJ, Colour analysis etc... This is how many companies decided Packaging, Advertisement's, Marketing campaign's etc... We are surrounded by neuromarketing in whatever we see from the company logo uptill packaging that is made. When you enter a luxury brand store we get a rich deep cent of polished leather which activates a associated ideas in our mind which brings a relaxing luxury feel to the customer  This method is called Priming. Can you believe that a music can change customer's buying pattern, In a research it is said that in a wine store when German Music is played in t...